If this is your first introduction to James Bay I can only assume you'll be as equally won over as me, sat here speechless, the unfathomable beauty within Bay's intrinsic songwriting bouncing around the walls. Even the story surrounding his rise to fame serves to be a beautiful anecdote; discovered by Republic Records through a fan uploaded video of him performing in a Kentish Town pub on YouTube. All them years of open mic nights finally paying dividends. Following his 2013 ‘Dark of the Morning' EP the Hertfordshire singer/songwriter returns with a gorgeous angst-ridden single that looks set to capture the hearts of all who listen. They say honest music is best and that's undeniably true in the case for James as he lets out a distraught cry of anguished despair. This is art in its rawest form. "[Let It Go was] super personal and quite hard to write. It outlines the point in a relationship where you think that you should perhaps put it all to bed. We tried it again, and we tried really hard. Maybe we can just be friends and let it go. It’s really honest, and I got something off my chest". Be sure to check out a special Burberry Acoustic performance below.



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