I guess it's not very often you're invited to such a prestigious event so I would've been mad not to jump at the opportunity to head to London courtesy of Nokia UK to check out the BRIT Awards 2014 at the O2 Arena. Thanks Nokia! Armed with my Lumia 1020 to capture the evenings events I made a mad dash across the City through rush hour traffic arriving just in time to grab a quick bite to eat. As if being out of Wales for the night wasn't exciting enough the evening had plenty in store with Arctic Monkeys kicking the night off in fiery style. And pretencions or not their first acceptance speech sure got people talking. Their second one even more.
"That rock and roll, eh? That rock and roll, it just won’t go away. It might hibernate from time to time, sink back into the swamp. I think the cyclical nature of the universe in which it exists demands that acquiesce to some of its rules. But it’s always waiting there, just around the corner, ready to make its way back through the sludge and smash through the glass ceiling, looking better than ever. Yeah, that rock and roll, it seems like it’s faded away sometimes, but it will never die. And there’s nothing you can do about it…" Alex Turner.
Prince was in the building. Sadly only presenting and not performing, even though his new band 3RDEYEGIRL took to the stage with their guitars. The latest in hipster fashion? Who knows. There was a number of collaborations taking place tonight. Some worked i.e. Disclosure and Lorde (you can pick up their track over on iTunes now, proceeds to charity) whilst others didn't; Nicole Scherzinger and Cesc Fabregas. Yep, I'm just as baffled behind that presenting pair-up as you. It was a nice surprise to see Noel Gallagher announce the Best British Male award though "You didn't think he'd actually be here, did you?" "He's too cool for this shit", I'm not sure the same can be said for Kate Moss who didn't really do Bowie's speech many favours. Learn how to hold a microphone maybe? Bruno Mars aka Breakbot takes home Best International Male (and Biggest Entourage. Okay there's not really an award for that but he'd sure win it based on tonight's display).
Katy Perry was on hand to provide the glitz and the glamour not to mention Beyoncé stopping by to debut her single XO for the very first time on TV. The highlight for me being the awkward James Corden - Pharrell interview (I'm just a sucker for awkwardness). With it being his last year hosting Noisey have got in early on the act of who they think should be taking over in 2015: bit.ly/1bOv27e, quite amusing to say the least. The evening rounds up with Pharrell joined on stage by the legend that is Mr Nile Rodgers (who also gave a brilliant and warming speech on Daft Punk's behalf, take note Kate Moss) before balloons cascaded from the ceiling. It's on to the after party from here on out. And there really ain't no party like a BRIT Award party! I mean, it wouldn't be the BRITs without everyone getting drunk now would it. You can check out the full list of winners below.
The winners
Best British Female - 'Ellie Goulding'
Best International Male - 'Bruno Mars'
Best British Breakthrough Act - 'Bastille'
Best Best British Group - 'Arctic Monkeys'
Critics Choice Award - 'Sam Smith'
British Producer Of The Year - 'Flood and Alan Moulder'
Global Success Award - 'One Direction'
Best British Single - 'Rudimental - Waiting All Night'
Best International Group - 'Daft Punk'
Best British Male - 'David Bowie'
Best International Female Solo Artist - 'Lorde'
Best British Video Award - 'One Direction'
Best British Album 'Arctic Monkeys - AM'
w: www.www.brits.co.uk
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