Following on from his recent single, Dead Boys, Sam Fender returns with an official video to coincide with its release. Directed by Vincent Haycock the clip shot in London poignantly captures the extreme loneliness and emptiness that many men struggle with in silence to the point they can't go on. Not an easy subject to tackle, but one that must be talked about, Fender leaves us all with a lump in our throat as he addresses the rising rate of male mental health and suicide. "Dead Boys is a song about male suicide, it's a song I wrote after losing some people close to me." he explains. "The lyrics talk of my hometown but this is a global problem and after playing the track at festivals all summer and chatting with fans with similar stories, it's heart wrenching learning the scale of it. If this track helps one person open up then it's the best thing I could hope for." Director Haycock explains its conception, "The video means a lot to both of us: I'm incredibly proud of the call to action Sam put forth and entrusted with me. Our theme was toxic masculinity and fragile masculinity, and how this can effect young men. I wanted to maintain focus and yet slightly abstract the visuals so that it becomes more about the pressure people are feeling and the possible hopeful outcome that love could bring to these situations". Watch for yourselves below. Dead Boys is taken from Sam's forthcoming debut EP.



Live Dates
18th August – Lowlands, Netherlands
19th August – Dockville, Festival Hamburg
24th August – Leeds Festival
26th August – Reading Festival
8th September – DCODE Festival, Madrid
29th October – Mash House, Edinburgh
30th October – Fibbers, York
31st October – King Tuts, Glasgow
2nd November – Chapel, Leeds
3rd November – Leadmill 2, Sheffield
5th November – Soup Kitchen, Manchester
6th November – Shipping Forecast, Liverpool
7th November – Thekla, Bristol
9th November – Rock City Basement, Nottingham
10th November – The Castle & Falcon, Birmingham
12th November – OMEARA, London SOLD OUT
13th November – OMEARA, London NEW DATE
17th November – Newcastle University
3rd December – Academy, Glasgow (w/ Blossoms) SOLD OUT
13th December – O2 Academy Brixton, London (w/ Blossoms) SOLD OUT

f: www.facebook.com/samfendermusic