Keys - What Flavour?

Photo: Trigger Happy Creative

With its towering psychedelic melodies and kaleidoscopic rhythms, Welsh outfit Keys contemplate one of life's many difficult choices on their latest single, What Flavour?. Inspired following a trip to the seaside with his daughter, Frontman Matthew Evans headed back to the studio packed with the fruitful idea, and the result serves as a bold, guitar driven dazzler. Speaking about it in more detail he goes on to say, “‘What Flavour?’ began with something my daughter said while staring at the endless choices at an ice cream stand on holiday in Tenby. We instinctively sang it back to her, and before long, it snowballed into a full-blown song. As it unfolds, the track grows more agitated, from playful indecision into the agony of craving what someone else has. We’d been deep into disco and 99 Records bands at the time, so everything came out upside down. It doesn’t sound like anything we’ve done before, and that’s exactly why we love it.” Take a listen below.

KEYS · What Flavour?

i: https://www.instagram.com/keysmusicuk